Contraception for Merck Sharp and Dohme
Cerazette (an oral contraceptive commonly known as the ‘mini pill’ or progestogen-only pill). Cerazette offers a unique 12-hour window for women who ‘miss’ their daily pill. For the many women who need or prefer to have an oestrogen-free contraceptive pill, Cerazette is a convenient and reliable option.
Our campaign has developed fresh creative, with the flexibility to segment the market in which Cerazette competes. In 2011 we developed and implemented a comprehensive and targeted digital campaign to reach breastfeeding mums in the environment where they engage with their community.
The campaign results demonstrate the benefit of an integrated campaign strategically targeted and planned.